Location pages that convert
Pages built for each area you serve — like the ones on this site — so you rank beyond your postcode without resorting to thin doorway pages.
Local SEO that gets you found nearby.
When someone nearby searches for what you sell, you should be the business they find. I get you there with location pages, local keyword-targeted content and on-page optimisation — the organic side of local search, built to last.
What’s included
Local keyword targeting
Finding what nearby customers actually type into Google, mapped to real search volumes, then building or improving the pages to match — no guesswork.
On-page local signals
Location-specific titles, headings, LocalBusiness schema and internal links that tell Google exactly where you operate and what you do.
Local content strategy
Service-plus-location pages and area guides that build topical authority, so you show up for the long tail of "[service] in [town]" searches, not just the obvious ones.
What actually moves local rankings
Local search has two halves: the map pack, and the organic results underneath it. They reward different things — and I’m deliberately specialised in one of them.
| Factor | Affects | Where I focus |
|---|---|---|
| Location & service pages | Organic results | Core of what I do |
| Local keyword targeting | Organic results | Core of what I do |
| On-page signals & LocalBusiness schema | Both | Core of what I do |
| Local content & topical authority | Organic + AI answers | Core of what I do |
| NAP consistency & local citations | Both | Set up correctly at the start |
| Google Business Profile management | Map pack | Set up, then handed to you |
| Review generation | Map pack | Process advice, not outsourced |
Plenty of agencies sell map-pack management. Fewer do the content work that wins the organic results below it — which is where most local clicks, and nearly all AI answers, actually come from.
How local SEO builds over time
Local results move faster than national ones, but not overnight. A realistic shape:
Weeks 1–4 · Foundations
Local keyword research against real search volumes, NAP and citations made consistent, LocalBusiness schema added, and the first location pages built properly.
Weeks 5–12 · First movement
Neighbourhood and “near me” terms typically start shifting. Longer-tail service-plus-area searches usually land before the competitive city-wide ones.
Month 4 onwards · Compounding
Area guides and local content build topical authority, so each new page ranks a little more easily than the last. This is where content-led local SEO pulls ahead.
When local SEO isn’t the answer
Three cases where I’d point you elsewhere.
Your customers aren’t local
If you sell nationally or online, location pages are wasted effort. You need national keyword targeting and content depth instead — a different plan entirely.
You only want map-pack rankings
If your sole goal is the three-pack, a specialist Google Business Profile manager will serve you better. I’ll happily tell you that on the call rather than take the work.
You’re in one tiny niche with no search volume
Some services simply aren’t searched for locally. I check real volumes before quoting — if the demand isn’t there, no amount of SEO invents it.
Your site can’t be crawled properly
Local pages on a broken site won’t rank. That’s an audit job first, and it’s usually cheaper than the local work itself.
Who it’s for
Local SEO fits any business whose customers are nearby: trades, clinics, solicitors, restaurants, showrooms, and service-area businesses that travel to the customer. If "near me" describes how people find you, this is usually the highest-return work available.
Common questions
Do you manage my Google Business Profile?
I'll help you set it up and get the fundamentals right, but ongoing profile management and map-rank tracking isn't my focus. My work is the content and on-page side — the location pages and keyword-targeted content that win the local organic results and AI answers, and that keep compounding over time.
How long until local SEO shows results?
New and improved location pages typically start moving in 8–12 weeks; competitive city-centre terms take longer. Because the work is content and on-page, the gains tend to stick rather than needing constant maintenance.
I work from home — can I still rank locally?
Yes. Service-area businesses that travel to the customer rank well through location pages and area-targeted content for the places they serve — you don't need a shopfront address to win local searches.
What are local citations and do they still matter?
A citation is any mention of your business name, address and phone number on another site — directories, trade bodies, local listings. They matter less than they did a decade ago, but consistency still counts: if your details differ across the web, you're giving Google conflicting signals about who and where you are. I get the important ones right at the start rather than selling an endless citation-building retainer.
Do I need a physical address to rank locally?
No. Service-area businesses — trades, mobile services, consultants — rank perfectly well without a shopfront. You can hide your address on your Google Business Profile and still show up for the areas you serve. Your location pages and area-targeted content do the heavy lifting in the organic results.
Can I rank in a city I'm not based in?
In the organic results, yes — a well-built location page for a nearby city can rank without you being based there. In the map pack it's much harder, because proximity to the searcher is a major factor and you can't fake an address without risking a suspension. This is exactly why content-led local SEO matters if you serve a wide area.
Worth reading first
Start with a free audit
Find out whether this is the right work for your website before spending a penny — an honest assessment either way.
Book a free audit