Guides without the jargon .

What are local citations?

What counts as a citation, why NAP consistency still matters, which UK directories are worth listing on, and how to fix your details yourself.

6 min read · Updated October 2026

How SEO works

What is technical SEO?

What technical SEO covers, how to check your own site for free, and which fixes are actually worth doing on a small business website.

5 min read · Updated October 2026

How do you get cited by ChatGPT and Perplexity?

What you can control (crawler access, indexable pages, quotable answers), what you can't, and how to check whether assistants mention your business.

6 min read · Updated October 2026

Is “AI SEO” a separate service you need to buy?

What an AI SEO or GEO package actually contains, how much of it overlaps with SEO you already pay for, and when paying extra is genuinely justified.

6 min read · Updated September 2026

Google Business Profile optimisation: the basics

How to optimise your Google Business Profile yourself — the fields, photos, posts and reviews that matter, and why a complete profile still can't beat proximity alone.

7 min read · Updated September 2026

How SEO works

What are topic clusters?

A pillar page plus focused spoke articles, all interlinked. What they are, why they help SEO, how to build one, and where the idea gets oversold.

6 min read · Updated September 2026

How to rank for “near me” searches

Why you can't optimise for the words “near me”, what Google really ranks local results on, and where on-page content genuinely helps.

6 min read · Updated August 2026

SEO for tradespeople

Real search volumes by trade, why "near me" can't be won with content, and how SEO compares to paying per lead.

7 min read · Updated August 2026

Costs

What is an SEO retainer?

What a monthly retainer actually buys, UK price ranges, how long to commit, and when a one-off project is the better purchase.

7 min read · Updated October 2026

Do I need location pages for SEO?

When location pages genuinely help, when they become thin "doorway pages" Google penalises, and how to tell which one you're building.

6 min read · Updated August 2026

Is SEO worth it for a small business?

A clear-eyed look at cost, payback timeframes, when SEO isn't the right call, and how it compares to paid ads.

7 min read · Updated October 2026

How long does SEO take to work?

A realistic month-by-month timeline, what speeds results up, what slows them down, and when SEO actually pays for itself.

7 min read · Updated August 2026

GEO vs SEO: what's the difference?

What GEO actually adds on top of traditional SEO, whether you need to choose between them, and a straight take on measuring GEO today.

6 min read · Updated August 2026

Comparisons

What does an SEO agency actually do?

The five ingredients in a real SEO retainer, what "good" looks like each month, and the red flags that mean you're not getting the work you're paying for.

How to appear in Google AI Overviews

How Google's AI Overviews choose which pages to cite, what content actually gets pulled into the answer, and the real limits on what you can control.

Is SEO dead?

What AI Overviews and zero-click search are actually doing to organic traffic, and what still works in 2026.

Comparisons

Freelance SEO consultant vs agency: which is right for you?

The real differences, what each costs, when an agency is genuinely the better choice, and how to pick the right SEO help for your business.

8 min read · Updated July 2026

Comparisons

SEO vs PPC (vs SEM): which should you do first?

Straight cost and speed comparison: when paid ads win, when organic wins, and which to start with on a tight budget.

What is local SEO?

The map pack, Google Business Profile, citations and reviews explained — and how local SEO differs from regular organic SEO.

SEO for small businesses: where to start

The highest-impact first steps when you have a real budget, not an enterprise one: what to prioritise, what to skip.

What is generative engine optimisation (GEO)?

How to get recommended by ChatGPT, Claude, Perplexity and AI Overviews — what works, what's hype, and how to start this week.

What is llms.txt — and does your business need one?

The simple file that briefs AI assistants on your business, explained in plain English, with a straightforward take on whether it's worth doing.

5 min read · Updated July 2026

Costs

How much does SEO cost in the UK?

Real 2026 figures for consultants, agencies and hourly rates — what drives the price, and the red flags that mean you're overpaying.