Guides without the jargon.
Straight answers to the questions business owners actually ask about search — costs, timelines, AI, and what's worth your money.
Costs
How much does SEO cost in the UK?
Real 2026 figures for consultants, agencies and hourly rates — what drives the price, and the red flags that mean you're overpaying.
6 min read · Updated July 2026 AI searchWhat is llms.txt — and does your business need one?
The simple file that briefs AI assistants on your business, explained in plain English — with an honest take on whether it's worth doing.
5 min read · Updated July 2026
Coming soon
What is generative engine optimisation (GEO)?
How to show up when customers ask AI instead of Google — the fastest-growing question in search.
Coming soon
SEO for small businesses: where to start
The highest-impact first steps when you have a real budget, not an enterprise one.
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