Technical SEO
Audits, site speed, crawlability and the on-page foundations that rankings are built on.
The person behind Webolific.
I'm Ian Cockram — an SEO consultant and web developer. I help businesses across South Wales and the UK get found in Google, and increasingly in AI search. No account managers, no jargon: you work directly with the person doing the work.
About
15+ years in digital. A decade obsessed with search.
I've spent more than fifteen years building and marketing websites — the last decade focused squarely on SEO, across both in-house teams and agency work. I still work in-house on search day to day, so what I recommend clients is what I'm actually doing right now, not theory from a textbook.
What sets my approach apart is that I don't just advise — I build. My background is in web development (Webflow, WordPress, and hand-coded HTML, CSS and JavaScript), so I can implement the fixes an audit turns up rather than handing you a to-do list and hoping your developer gets to it.
Over the years I've managed multiple clients at once across the whole stack: account management, technical audits, content strategy, backlink acquisition and reporting. And I've a genuine — slightly nerdy — interest in how AI is reshaping search, which is why Webolific writes as much about AI Overviews and GEO as it does about classic SEO.
BSc Internet Computing, University of South Wales · Based in Caerphilly, South Wales
The full stack of search
Most consultants advise on one slice of this. Because I build as well as optimise, I can take a project the whole way.
Local SEO
Google Business Profile, local content and citations that win the map pack in your town.
Content strategy
Keyword-led content planned around your money pages — not a scatter of blog posts.
Link acquisition
Relevant, quality backlinks earned and vetted for reputation, not raw volume.
AI search (GEO)
Making sure ChatGPT, Claude, Perplexity and Google's AI Overviews can find and cite you.
Web development
I can build and fix the site itself — Webflow, WordPress and code — not just recommend it.
How I work
Plain English
Reports and recommendations you can actually understand and act on — no 90-page PDFs.
You own everything
Content, accounts and assets are yours to keep, always — during the work and after it.
No lock-in
Monthly, cancel any time. The results are the retention strategy, not the contract.
I write every guide on this site myself — no ghostwriters. Read the guides →
Fancy working together?
Start with a free audit — a 30-minute call and an honest look at where your website stands. Useful even if we never speak again.
Book a free audit